In the next 10 years over 75% of the workforce will be made up of millennials. Most healthcare providers (HCPs) today are “techies.” These HCPs take a new approach when it comes to treating patients: increasingly, they get their information in new ways, and only a third of HCPs consider pharmaceutical companies to be a trusted source of information. The need to ensure that Medical Science Liaisons (MSLs) and medical affairs professionals are trusted and respected among HCPs is critical to maintaining the integrity and credibility within medical affairs.
The increasing shift towards more complex drugs and mechanisms of action (MOSs) has created a huge need for MSLs. Indeed, as medicine grows more complex and molecular, MSLs need to be the trusted source of objective unbiased information. With a greater emphasis on rare diseases, where only a few HCPs may be specialized, MSLs are often a physician’s top resource with a depth of knowledge on these cutting edge therapies. For HCPs, MSLs are critical to helping them stay at the top of their game on the latest in medical education across therapeutic areas.